1) My first time leading in a professional environment I have plenty of experience as a leader. I’ve been captain of a football team with 70 of my teammates looking at to set the example me. At my military high school, I graduated as one of the top 10 ranking students of 300 total. I’ve […]

I didn’t enter the Evaluate phase with very high expectations. Although my team’s Create phase left us with a solid prototype, I wasn’t sure how our overall concept would be perceived by our focus groups. Getting a new set of eyes on our prototype was necessary for us to continue developing our app, but I […]

My group and I haven’t completed the prototyping phase yet. We were totally split up this weekend, and because the prototyping process is an extremely collaborative process, we weren’t able to make any group progress between class periods. However, during class last Thursday, we were able to finalize an outline for what our prototype would […]

As we near the completion of the ideation process, my group has decided to innovate undergraduate housing through a website or app that connects the modern roommate/housemate with a platform for them to share each other’s class, social and schedules, chore lists, and payment platforms for rent and utilities. The following is my “Top 4” […]

I really enjoyed our class period dedicated to insight synthesis. There was a great blend of individual work and group work. My introverted side got to show and helped me be productive, and my extroverted side thrived as we began to collaborate amongst one another. Perhaps my favorite part of this exercise was branching out […]

I don’t believe that our Personas, Journey Maps or Empathy maps alone have given our project a sense of direction. However, I don’t believe that they’ve impeded us from making the right choices, either. In short, I think that the only thing keeping my group from making proper progress is the avoidable mistakes we’ve made […]

My first interviewee, Zoe, was by far the best of my two interviews. I connected with her through a mutual friend of ours on the dance team. Zoe is a senior living in One Tribe Place, also known as the Hospitality House (Ho-House). I interviewed her in a study room in Swem Library Although she […]

My group’s project scope is designed to innovate undergraduate on-campus housing with focuses on sustainability with a flawless architectural blend of privacy and community. We all split up to observe many different environments. We split up several communal areas: the lounge of the Sadler Center basement, the newly constructed health and wellness center, and two […]

This was my second time experiencing Dr. Luchs’s bootcamp. I noticed that knowing what to expect made things a lot easier. Not having to process my overall task at hand freed up mental space to focus on achieving a successful end goal.  In the end, I believe I can sum up my experience in three […]

Hey everybody, My name is Jack Cornett. I’m majoring in Marketing with a concentration in Innovation. I originally planned to concentrate in  Finance, but after taking Professor Luchs’s Sustainability Inspired Innovation & Design course last spring, I figured Innovation would be a more pragmatic route. I’m a simple guy. Here at W&M, I’m a football […]